The Project

The Project we have been asked to do for the next unit of our graphics designing project is called
Design Against Fur.


The brief of the project is to design a T shirt and an A3 poster against the use of fur in clothing for a compitition called Design against Fur.

Design Against Fashion is a design competition organised annually by the organisation Respect for Animals. The company aims to
be the voice of reason, sending important messages to the public that it is cruel and unnecessary to raise and kill innocent animals for their fur. There are two phases and winners of the UK competition will go forward to the International competition. The work from the top three winners plus ten specially awarded and fifteen runner up entries will be featured on the Design Against Fashion website for at least twelve months and also be featured in press and campaign materials.

The aim of the competititon is to end the cruel fur trade by making a t shirt that really hard hits the world into what they are doing to the animals and the aim is mainly to try and stop people from using the fur from animals.


BELLOW THIS ARE SOME OF LAST YEARS WINNERS:

If i am going to compete with the compitition I will need to produce a poster like these. they are very well thought out. All of them show a nature that takng fur is wrong and that is what the compition is about. If i have learnt something about nay of the pictures above it is that the pictures all consist of pain. The most common effect in most of the posters is the blood on the animal. Blood is very good for advertising Anti campaigns as it shows the mammal being hurt and suffering just by looking at the blood coming out of the animal. i will take this into consideration as it will help me in the future. The blood could colour coodenate in all of these posters as death, suffering and maybe even a warning for religious people as if the poster was aimed at religion as well as the other social groups god would not allow this so the colour red could show a warning as to if you do not stop you will go to hell. Another thing i like is the way money or a card is used in the photo as the weapon. this idea is called surealism and is very effective, I like this effect as it is intresting and makes you think when you see it as to why did the artist do that? Where did he get the idea from? etc.

RESEARCH ON ANIMALS

More than 70  million animals are raised and killed for their fur on factory farms. The rest are trapped in the wild using barbaric traps such as the steeljawed leghold trap where animals can suffer terrible injuries and are often killed by being

stamped on, strangled or clubbed.

The majority of the fur (such as mink, fox or rabbit) that is sold around the world, from a full length coat to a piece of trim on a hood, on a pair of gloves or on a hat comes from

fur factory farms where the animals are incarcerated in row upon row of small, barren, wire cages – usually on industrial scale size factory farms - for the whole of their short

miserable lives.

Mink and fox kept in fur factory farms are still essentially wild animals. They are not like any other type of farm animals, being carnivores, predatory and, in the case of mink,

highly territorial and solitary.

In the United Kingdom fur factory farming is banned following an extensive review of the

evidence. Steel-jawed leghold traps are also banned here – it has been illegal to use them for more than 50 years.

Since the two main methods of obtaining fur are banned due to their inherent cruelty, it

is hypocritical for fur to be sold in the UK.


(TEXT ABOVE WAS FROM THE DESIGN AGAINST FUR LEAFLET)The red writing highlighted shows the words I thought standed out very well and consistant to the idea of fur farming, I may choose to use this in my design however i will be doing alot of experemental before i decide anything.


MORE RESEARCH:

• Seal 6-10

• Lynx 8-12

• Badger 10-12

• Otter 10-16

• Fox 10-20

• Dog 15-20

• Bobcat 16-22

• Coypu (Nutria) 26-34

• Raccoon 30-40

• Mink 30-70

• Rabbit 30-40

• Marten 50-60

• Sable 60-70

• Chinchilla 30-200

• Squirrel 200-400


I found this part quite shocking myself so I may choose to shock the audience by the ammount of animals killed for 1 fur coat its horiffic (again the research is from the design agasinst fur leaflet)

i have also learned thanks to http://furcruelty.com/ that animals are reared and slaughtered in the most hellish conditions imaginable. Animals are confined to restrictive cages where they often experience psychological and physical problems. Animals are skinned alive, anally electrocuted, gassed, suffocated, poisoned, beaten or bludgeon to death. The picture above is an example as the animal is not a very cute animal like a rabbit or very good looking but the animal still has a life and the furcruelty.com website believe that all the animals whether they are not the best looking or very well adapted they are all living and have one life and the society believe that the animals should be free from being farmed no matter what they look like.

http://www.four-paws.org.uk/website/output.php?id=1083&idcontent=2356&language=1&gclid=CIvS4ubC3qwCFYYOfAodMyEmrQ
Another website that hit me quite badly was the few phases bellow.


85 percent of furs on the market come from animals held in fur farms. In 2009. In the EU, there are still more than 7200 fur farms, primarily in Denmark, Finland and the Netherlands. European farms produce around 30 million mink furs and two million fox furs each year.


For one of my ideas i am thinking of showing the audience how many farms there are that are fur farming to produce your lovely coats. may decide for the poster to use a women looking lovely and fabulous with fur and then on the otherside a animal who has no fur and is bleeding with the words 'THIS IS WHAT YOU ARE WEARING'


Looking at images and videos of animal cruelty made me put off the idea of killing animals, so it can show huge impacts to others if the poster or t shirt is so shocking and horific that the people who wear fur may start to reconsider due to the horror the picture bring.