A2 Collage

The collage you see before you was one of our tasks in the design for fur campaign. To make it we had a piece of A3 paper and glue. we were told to be imaginative in our designs, For my Collage I used a Zebra Pattern background which I found in a magazine, I used this because it links in with animals fur coating, it also really stands out with the rest of the picture. after doing the background I went onto the main design (the middle one). I then found women who look like models to put on the poster holding the label Design Against Fur.

During my day at college I realised a lot of the students where wearing fur coated hats so i thought id go over the top and instead of using the fur I cut the tigers head of his body and cut a women out. I then cut in-between the middle of the tiger a circle so the women could put her head in it and it looks like a hat. But then i thought i could improve this as it needs to be fashionable so i cut the circle so it was a split circle and made them look like the two random sides on winter hats you see today. I chose the white tiger so it matched my background.

My next move was the tiger at the top of my project to make this i used my old image I made of the tiger in a skin suit. I thought it was a good idea to show 'if we can wear animal skins who is to say they cant wear us to'. I cut the image out and changed the saturation so it looks more funky and creative.

The next move I did was i took the letters from the poster above changed the saturation to mixed colours and stuck them on the a3 paper in a diagonal shape because I thought having it in one straight line is not very creative and artists like David Carson and Neville Broody don't just have a straight line print of writing, its always manipulated in there work.

Finally i used some of the old winners of the Design Against Fur Campaign 2010 in the canvas as i liked the ideas example the  one bellow 

I really like this image as I think it is very creative how they made it and the purpose it is bringing, as the person looking at the piece I can see exactly what it is showing but its done in a very artistic way. The colours with the white background and the rabbit are very clever as I believe the person who made this is thinking outside the box as i would imagine the white colour would be colour coordinating the sense of innocence and the blood from the credit card which has been cleverly put as to make it look like a knife is going through the rabbit when actually its the card. i believe the red blood is colour coordinating suffering and pain.

Extended Image

This is one of my designs for my t shirt using the style of Julian Opie. I used Photoshop and tinted the original picture of a husky so I could go over the  outline of the image. I then shaded in the colours of the picture by making the font and size of the brush to about 50, I then gently shaded the images colour using the paint but I went over the outline a bit as I didant want it to look perfect as i want it t have a artistic effect. I then got a blood splat image from the internet and again with the husky i tinted it so i could draw over it. Once i painted over the blood I then wanted to use one on my favourite artists David Carson so I used the saturation tool in Photoshop and completely mixed all the colours so its completely random.

Collages

In one of our lesson we made a collage of millions of images from magazines and we had to make it refer to the title design against fur. We were given magazines and newspaper articles etc to cut up and manipulate a picture in our own way to do with the subject of our project (fur Cruelty) I myself also used a few images from the internet to do my design, this is what I came up with in the end for the collage. 

As you can see I have cut up mainly different letters from different magazines to make a effect and make it stand out so it is less dull and more unique. I used internet to get a picture of a skin coat and a tiger, I then printed it out and cutted the images then montaged them together so it looks like the tiger is wearing a human suit. This is to enphase Cruelty to animals as it shows a question or meaning to the image which is 'Would It be cruel if it was the other way around?' Anyway after doing this image I then put it into the scanner and uploaded the image to the computer, using the computer I opened up a program called Photoshop and used it to manipulate the image, I changed the saturation/ hue to give it more of a negative colourful effect which i then leveled. This is what i came up with.

The effects I made made my design look a bit more unique and more sort of funky and creative. I like this design alot as it looks a llittle ike the atrtist work of David Carson. The colours fit nicely together and the tiger with the green glow really stands out and contrasts the image itself. I then took this image further and started to put it on a white t shirt design template to see what it looks like on the t shirt and if it stands out as clear as i say it does as the collage poster.

As you can see there are two designs I have looked at on the t shirt. The first one is a little logo like Ralph Lauren or Armani but instead of it being a Symbol it is a image. I looked at this to see if it worked and to be honest i dislike it quite alot as you cannot see the image very well or the words printed on it. However the 2nd design looks much better than the first as you can see the image clearly on the back and it stands out if i was to experement with this further i believe i will change the colour of the t shirt to black as it would really contrast with the saturated colours and hue of my collage image i made.

Surealism

Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members. It is a piece of artwork which is not the truth example a elephant with giraffe legs, that counts as surealism.


There are many artists who specialise in this like this artist.

Michael Bosanko

This artist is completely diffrent to others as he is a photographer but he doesant do a normal photographic technique, this artist is a light graffiti writer. Light graffiti is a photographic technique in which exposures are made usually at night or in a darkened room e.g dark rooms as they admit no light at all. To do light writing it is all about the camera technique by changing the ISO and Shutter speed of the camera to slow you can produce magnifficent outcomes from a light source moving slowly infront of the camera.

This artist is extermely clever and i love the way unlike other light writers he uses a variaty of coloured LEDS. These are my responces to his work

David Carson

David Carson was born on September 8, 1954, he is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the 1990s.


He is very unique with his art as he uses like Neville Brody words in diffrent style, sizes and colour in his work to show the message he is trying to get across to his viewers.

This artist I love as he does fonts like Nevile Brody But he uses More of a unique style to all of his work. I love this artist as he uses the fonts but also he montages millions of pictures into one picture aswell. He also uses typography. This technique is in other names called the art of of arranging type in order to make language visible. He also makes the background of all of his images even more interesting by completely filling the background with colours.

Neville Brody

Neville Brody was born on the 23 April in the year 1957 in the capital of England,London. He is a English graphic designer, typographer and art director.
He specialises in font writing and uses many ways to experement with his fonts e.g diffrent font sizes and angles. Looking at the artists work I can see he uses photoshop to develop his design further as i can see in some of them he uses the warp technique which is on the program photoshop.

Take this Design of his for example, it is straight to the point but its clear and effective, the titles letter are seperated so it is in pieces so this is effective as it fits with the title 'TEAR UP THE PLANS'. He also uses a various colours but there not very bright he may use the colours to show diffrent types of paper being torn up as the colours in his design could be to do with sugar paper or even plain white paper. I like this design as i think the font style of torn letters fits very effective with the title and the design really stands out with the white background, however i dislike the way it is al writing in this one and no picture so although the design is effective the title has no meaning as we cannot see what the plans are or maybe a clue as to why he would want to tear them up it is just the words cleverly layered onto a piece of paper.

This is another one of his designs i like this as i think it is very clever the way he has mixed the words into a sort of abstracted piece as his final outcome however i dislike the fact we cannot read the words as they are to mixed up.

I like this one alot and it is my favourite one of his designs as it is really funky and very bold and clear as to what his title means by the way his title is put as, using the font size he has made each letter diffrent sizes in the 'bounce' to make it actrally look like someone jumping but as letter form, I also like the way he has the random picture in the background as it really blends in with the white and black coloured writing. I dont dislike anything of this design other than the fact some of the words are a little close to each other.

Overall if i was to take anything out of this artist for my Poster or t shirt design i may want to experement with fonts like his. as i belive it is quite effective as to how he does uses the fonts to show his message instead of loads of pictures.

Bellow is one of my responces to his work. The font is the same i just edited the colours

The Project

The Project we have been asked to do for the next unit of our graphics designing project is called
Design Against Fur.


The brief of the project is to design a T shirt and an A3 poster against the use of fur in clothing for a compitition called Design against Fur.

Design Against Fashion is a design competition organised annually by the organisation Respect for Animals. The company aims to
be the voice of reason, sending important messages to the public that it is cruel and unnecessary to raise and kill innocent animals for their fur. There are two phases and winners of the UK competition will go forward to the International competition. The work from the top three winners plus ten specially awarded and fifteen runner up entries will be featured on the Design Against Fashion website for at least twelve months and also be featured in press and campaign materials.

The aim of the competititon is to end the cruel fur trade by making a t shirt that really hard hits the world into what they are doing to the animals and the aim is mainly to try and stop people from using the fur from animals.


BELLOW THIS ARE SOME OF LAST YEARS WINNERS:

If i am going to compete with the compitition I will need to produce a poster like these. they are very well thought out. All of them show a nature that takng fur is wrong and that is what the compition is about. If i have learnt something about nay of the pictures above it is that the pictures all consist of pain. The most common effect in most of the posters is the blood on the animal. Blood is very good for advertising Anti campaigns as it shows the mammal being hurt and suffering just by looking at the blood coming out of the animal. i will take this into consideration as it will help me in the future. The blood could colour coodenate in all of these posters as death, suffering and maybe even a warning for religious people as if the poster was aimed at religion as well as the other social groups god would not allow this so the colour red could show a warning as to if you do not stop you will go to hell. Another thing i like is the way money or a card is used in the photo as the weapon. this idea is called surealism and is very effective, I like this effect as it is intresting and makes you think when you see it as to why did the artist do that? Where did he get the idea from? etc.

RESEARCH ON ANIMALS

More than 70  million animals are raised and killed for their fur on factory farms. The rest are trapped in the wild using barbaric traps such as the steeljawed leghold trap where animals can suffer terrible injuries and are often killed by being

stamped on, strangled or clubbed.

The majority of the fur (such as mink, fox or rabbit) that is sold around the world, from a full length coat to a piece of trim on a hood, on a pair of gloves or on a hat comes from

fur factory farms where the animals are incarcerated in row upon row of small, barren, wire cages – usually on industrial scale size factory farms - for the whole of their short

miserable lives.

Mink and fox kept in fur factory farms are still essentially wild animals. They are not like any other type of farm animals, being carnivores, predatory and, in the case of mink,

highly territorial and solitary.

In the United Kingdom fur factory farming is banned following an extensive review of the

evidence. Steel-jawed leghold traps are also banned here – it has been illegal to use them for more than 50 years.

Since the two main methods of obtaining fur are banned due to their inherent cruelty, it

is hypocritical for fur to be sold in the UK.


(TEXT ABOVE WAS FROM THE DESIGN AGAINST FUR LEAFLET)The red writing highlighted shows the words I thought standed out very well and consistant to the idea of fur farming, I may choose to use this in my design however i will be doing alot of experemental before i decide anything.


MORE RESEARCH:

• Seal 6-10

• Lynx 8-12

• Badger 10-12

• Otter 10-16

• Fox 10-20

• Dog 15-20

• Bobcat 16-22

• Coypu (Nutria) 26-34

• Raccoon 30-40

• Mink 30-70

• Rabbit 30-40

• Marten 50-60

• Sable 60-70

• Chinchilla 30-200

• Squirrel 200-400


I found this part quite shocking myself so I may choose to shock the audience by the ammount of animals killed for 1 fur coat its horiffic (again the research is from the design agasinst fur leaflet)

i have also learned thanks to http://furcruelty.com/ that animals are reared and slaughtered in the most hellish conditions imaginable. Animals are confined to restrictive cages where they often experience psychological and physical problems. Animals are skinned alive, anally electrocuted, gassed, suffocated, poisoned, beaten or bludgeon to death. The picture above is an example as the animal is not a very cute animal like a rabbit or very good looking but the animal still has a life and the furcruelty.com website believe that all the animals whether they are not the best looking or very well adapted they are all living and have one life and the society believe that the animals should be free from being farmed no matter what they look like.

http://www.four-paws.org.uk/website/output.php?id=1083&idcontent=2356&language=1&gclid=CIvS4ubC3qwCFYYOfAodMyEmrQ
Another website that hit me quite badly was the few phases bellow.


85 percent of furs on the market come from animals held in fur farms. In 2009. In the EU, there are still more than 7200 fur farms, primarily in Denmark, Finland and the Netherlands. European farms produce around 30 million mink furs and two million fox furs each year.


For one of my ideas i am thinking of showing the audience how many farms there are that are fur farming to produce your lovely coats. may decide for the poster to use a women looking lovely and fabulous with fur and then on the otherside a animal who has no fur and is bleeding with the words 'THIS IS WHAT YOU ARE WEARING'


Looking at images and videos of animal cruelty made me put off the idea of killing animals, so it can show huge impacts to others if the poster or t shirt is so shocking and horific that the people who wear fur may start to reconsider due to the horror the picture bring.